前阵子与网友讨论了这个问题，我想写出与大家分享。

从谷歌条款 7里 (下列红字)，我们可以知道，你是允许公开自己谷歌 adsense 的收入，但在 2005年之前，你是不可以公开的。

但是，你是不可以公布你收入的详细情况(下列蓝字)，例如Page Impression, CTR 等。

https://www.google.com/adsense/localized-terms

7.      Confidentiality. >You agree not to disclose Google Confidential Information without Google’s prior written consent. “Google Confidential Information” includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Property performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as “Confidential” or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.

若你要显示你 adsense 账户的收入，那你必须将这些资料涂黑，如下列我开了二十多天的 adsense 户囗，不好意思，:oops:   只有区区的 USD 0.90。 希望它快快成长，来补贴一下网站的费用。

另外，一个常见的问题是，如何算 adsense 收入？ 许多人以为显示广告便有收入，那是不正确的。

首先，我们必须认识其基本名词：

(1) 广告显示页Page Impressions – 计算广告单位，每页显示的次数。

(2) 广告单位被点击的次数，点击率Click through rate CTR = (点击 / 广告显示页次数) * 100 CTR = (Clicks / Impressions) * 100

(3) 有效千次显示率 Effective CPM (eCPM) = (Earnings / Impressions) * 1000

(4) 点击成本，将总收入除於点击次数，
Cost Per Click (CPC) or Earning per Click (EPC) = Earning / No. of Click

Adsense 收入 = CTR * CPC * (Page Impressions/100)

上述数字，都在 adsense 户口中显示，你只需计算第四项 CPC or EPC，在众多广告单位中，我们是无法知道，网友点击了什么广告。

技巧分享：将博文显现前面几段，然后，让网友点击而显现全文，无形中广告显示页Page Impressions 倍增。

下回我会谈谈谷歌的禁忌、规律，违反了，可能被禁或关闭户囗。

相关日志 Related Posts

• 6-01-2009 ,Tuesday -- 谷歌 adsense 的禁忌 (二)
• 2-01-2009 ,Friday -- 谷歌 adsense 的禁忌 (一)
• 19-12-2008 ,Friday -- 被谷歌 Adsense 禁的博客
• 17-12-2008 ,Wednesday -- 部落格的三字真言
• 13-12-2008 ,Saturday -- 如何招揽网上广告挣钱？
• 6-12-2008 ,Saturday -- 谁是大马第一位全职博客？